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UPM Raflatac appoints new EMEIA and APAC region leaders

Massimo Reynaudo becomes senior vice president of EMEIA, and Sean Heng takes the post of vice president, APAC.

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By: Greg Hrinya

Editor, Label & Narrow Web

UPM Raflatac has made two key additions to its global management team, with Massimo Reynaudo becoming senior vice president of EMEIA and Sean Heng taking the post of vice president, APAC. Both appointments are effective as of April 3, 2017.

Reynaudo joins UPM from Kimberly Clark, where he has held several sales, marketing, project and general management positions in Italy, the UK and Germany over the last 21 years. Most recently, he was the managing director and general manager of Kimberly Clark’s DACH Region in Europe.

Sean Heng joins UPM from Henkel, where he has during the last 11 years held several sales and business unit leadership roles in Industrial Adhesives and Packaging & Lamination segments in the APAC region, based in China, Malaysia and Singapore. Earlier in his career, Heng worked in the flexible packaging and packaging can industries in Indonesia, Singapore and Malaysia.

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